About Us

It started on a hill above the water.

A few years ago at Palos Verdes Cove in California, our family was making the half-mile hike down to our favorite surf spot. Longboards under our arms. Wetsuits half on. Kids juggling boards bigger than they were.

By the time we reached the ocean, we were already exhausted.

And then came the next challenge — a rocky shoreline. Every time we set our boards down, we worried about rail dings, pressure cracks, or sand getting ground into fresh wax. Beautiful boards deserve better than that.

So Adam built something.

Not for a company.
Not for a product launch.
Just for us.

He wanted a better way to carry our boards down the trail — and a cleaner, safer place to rest them once we reached the water.

What started as a simple solution for our family became something we used every single session. Friends began asking about it. Other surfers at the Cove wanted one. And over time, that homemade solution became the Surfstandle.

We’re not a big sporting goods brand.

We’re a surfing family who got tired of the same problems everyone else deals with — long walks, heavy boards, rocky beaches, and unnecessary dings.

The Surfstandle was built from real sessions, real hikes, and real frustration. It’s been tested on the trails and shorelines of Palos Verdes for years before ever being offered publicly.

And we’re proud to share it now.

Designed by a surfer.
Used by a family.
Built for the everyday session.

Patent Pending.

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